The stakes are different when you are in a senior leadership role. Your headshot appears in annual reports, on speaker bios for industry conferences, in media coverage, in investor decks, on your firm’s website where it is often the first or second thing a prospective client clicks on, and on your personal LinkedIn profile where […]

You are a business coach in Calgary. Or an executive consultant. Or a wellness practitioner. Or a leadership trainer. Your entire business runs on trust — and trust, in the digital age, starts with how you look online before anyone meets you in person. A headshot helps. But a headshot alone is not enough anymore. […]

In Calgary’s real estate market, competition is fierce. Listings come and go, and in a high-inventory season they can blend together. But one thing stays constant: you. Your face, your story, your values, your way of working with clients. That is your real brand — and for most Calgary realtors, it is dramatically underinvested. Brand […]

You have a great product. You have built a Shopify store, set up your Instagram, and you are ready to launch. Then you look at your product photos — and something feels off. They are not bad exactly, but they do not look like the brands you admire. They do not stop the scroll. They […]

You have completed a stunning project. The clients are thrilled, the space is beautifully realized, and the work speaks for itself. But without professional photography, almost nobody outside of that household will ever see it at its best. For interior designers in Calgary, portfolio photography is not a vanity investment — it is a business […]

You update your skills section. You rewrite your summary. You optimize your headline. But the grainy bathroom selfie from 2019 is still your profile photo — and it is quietly tanking every connection request you send. In a city as competitive as Calgary, your LinkedIn profile photo is often the first impression a potential client, […]

By David & Breanne Heidrich, Owners of Freitag Photography Ever heard the phrase “first impressions matter”? It’s true, especially when it comes to your headshot. Your photo often speaks before you do—on LinkedIn, your website, or even your Zoom profile. But did you know that how you look in your headshot is backed by psychology? […]

Crafting the perfect professional headshots is akin to curating a key element of your career arsenal. Often serving as the initial introduction to potential employers, clients, or business associates, it’s crucial to give careful consideration to your choice of attire for the headshot session. What you wear in your professional headshots is an extension of […]