By David & Breanne Heidrich, Owners of Freitag Photography

Ever heard the phrase “first impressions matter”? It’s true, especially when it comes to your headshot. Your photo often speaks before you do—on LinkedIn, your website, or even your Zoom profile. But did you know that how you look in your headshot is backed by psychology? That your facial expression, posture, and even head tilt can influence how others see you?

We’re David and Breanne Heidrich, the husband-and-wife duo behind Freitag Photography. In this blog, we’re diving into the fascinating world of headshot psychology to help you show up with confidence and authenticity—all through a single photo.

The Importance of Headshots

A great headshot isn’t just about looking good. It’s about conveying trust, approachability, and competence. It’s your digital handshake, your visual elevator pitch.

Whether you’re a business professional, actor, or entrepreneur, your headshot influences how others perceive your personality and your brand.

A professional photographer (hey, that’s us!) will help guide you through poses, lighting, and facial expressions so your image truly reflects you.

Mastering Facial Expressions in Headshots

Our facial expressions are powerful. They send signals to others before we even speak. While we may filter or control what we say, our expressions often reveal our true feelings—and people pick up on them quickly.

In a headshot, this means:

• A forced smile can look inauthentic.
• A blank expression can look unapproachable.
• A confident look can win trust in seconds.

The goal? Look natural, relaxed, and intentional.

Emotions on the Face: Examples of Facial Expressions

According to psychologist Paul Ekman, there are seven universal facial expressions we all recognize:

Sadness

• Drooping eyes
• Inner corners of eyebrows raised
• Downturned lips

Disgust

• Wrinkled nose
• Upper lip raised
• Lower lip pushed out

Surprise

• Eyebrows and upper eyelids raised
• Jaw dropped open

Happiness

• Corners of the mouth and eyes lift
• Cheeks rise
• Brows slightly pulled back

Fear

• Eyes widen
• Brows draw together
• Lips stretch horizontally

Anger

• Eyelids rise
• Jaw juts forward
• Lips press firmly together

Contempt

• One side of the mouth curls up (half-smirk)
• Cold, dismissive gaze

Understanding these subtle cues helps you choose a facial expression that aligns with your personal or professional image.

Projecting Confidence Through Your Facial Expressions

Smiling

A genuine smile involves the eyes, not just the mouth. We call it the “Duchenne smile,” and it’s the kind that makes you look warm and approachable. Avoid forced smiles—they only use the mouth and can come off as fake.

Eye Contact

In photos, looking straight at the camera gives the impression that you’re confident and present. Eye contact helps build trust and connection, even through a screen.

Head Position

Believe it or not, the way you tilt your head can change how you’re perceived. A slight downward tilt can make you look more powerful. That’s because it creates a V-shaped brow line, which our brains read as dominant.

Creating a Good Image of Yourself / The Psychology of Appearance

Your headshot is more than a picture—it’s your visual reputation. People form opinions in under one second, so make that first glance count.

Simple tips:

• Dress in clothes that fit your industry but still feel like you
• Keep the background clean and distraction-free
• Use subtle makeup and hair that matches your everyday style
• Be rested and relaxed to avoid looking tense

The Power of Non-Verbal Communication / Posture and Body Language

Studies show that up to 93% of communication is non-verbal. That includes posture, gestures, and your facial expressions.

Quick tips:

• Stand tall and roll your shoulders back
• Lean slightly forward to show interest
• Avoid crossed arms (they signal you’re closed off)

A confident body + a calm face = a killer headshot.

Perfecting Your Headshot: Tips and Tricks

• Practice your expressions in front of a mirror
• Choose a neutral background that doesn’t steal the spotlight
• Pick an outfit that feels like you but fits your profession
• Get plenty of sleep the night before your shoot
• Book a photographer who makes you feel at ease (hi again!)

Headshot Style Hacks: What to Wear for a Confident Personal Brand

What you wear matters. Here are a few headshot style tips:

• Stick to solids or subtle patterns
• Avoid logos and busy prints
• Choose colors that complement your skin tone
• Bring a few outfit options to your shoot
• Layers (like jackets or cardigans) add dimension

Professional Headshots, Events & Videography

At Freitag Photography, we specialize in:

• Headshots that feel like you
• Personal branding photo & video
• Event photography for small biz and professionals
• On-location shoots in Burlington and the GTA

You don’t need to know how to pose or what to do with your hands—we’ll walk you through it all.

CONTACT

Need a headshot or want to elevate your brand through video? Reach out to your favorite Calgary Headshot and Branding Photographers at info@freitagphoto.com.

Quick Links

• Book a Headshot Session
• Style Guide for Headshots
• About Us

FAQs About Headshot Psychology

Why is facial expression so important in a headshot?

Facial expressions convey emotion, personality, and trust. A great expression can make you appear more confident, approachable, and competent—all in a split second.

What kind of facial expression should I have in my headshot?

This depends on your industry and brand, but in general: a slight smile, direct eye contact, and relaxed posture work well for most professionals.

Can a headshot really influence someone’s opinion of me?

Absolutely. People form impressions in under a second, and most of it is based on visual cues like facial expression and posture.

Should I smile in my headshot?

Yes, but make it genuine. A smile that reaches your eyes makes you look friendly and real.

How often should I update my headshot?

We recommend every 2-3 years, or sooner if your appearance has changed significantly or if you’ve had a career shift.

FAQs About Freitag Photography

Where are you located?

We’re based in Calgary, Alberta and serve clients throughout Alberta and B.C.

Do you offer studio or on-location headshots?

Both! We have a natural light studio and also shoot on location for corporate and branding clients.

What if I feel awkward in front of the camera?

You’re not alone—most people do! We guide you through the whole process and keep it fun and relaxed so your personality shines.

How long does a headshot session take?

Our standard sessions are about 30–45 minutes, with express and extended options available.

Do you offer video as well?

We love to be the best at one thing … and that is photography. We happy refer you to one of our video production partners for amazing videography.

Need a headshot that works as hard as you do? Let’s make it happen.

David & Breanne Freitag Photography