First Impressions Are Everything – Is Your Headshot Up to Date? Let’s talk about why it’s important to update your headshot regularly. Your headshot is usually the first thing people see when they come across your LinkedIn, website, or business card. It sets the tone and tells people who you are, before they even read a […]

You open your company website and look at the team page. One photo is a bright, clean studio shot from last year. The next was taken at a company barbecue. Another appears to be a cropped version of someone’s vacation photo from 2021. They are all different sizes, different backgrounds, different lighting. They look like […]

You spent a significant amount of time and money designing your commercial space. Whether it is a law firm’s boardroom, a restaurant’s dining room, a boutique retail concept, or a modern co-working facility, the physical environment is a deliberate expression of your brand. It communicates quality, attention to detail, and what clients or customers can […]

For ten days every July, Calgary transforms. The energy shifts. The wardrobes change. Business cards get traded over chuck wagon breakfasts at 7 in the morning, and deals that take months to close anywhere else somehow feel possible over a midway lemonade. The Calgary Stampede is the single largest recurring corporate event opportunity in the […]

Calgary’s food and beverage scene has never been more dynamic. Craft breweries, specialty coffee roasters, artisan food producers, functional beverages, local condiment brands, premium snack companies — the market for locally made and locally sourced products has expanded significantly over the past decade, and it keeps growing. What has not kept pace, for many of […]

Five hundred dollars is not a small amount to spend on a photograph. We understand the hesitation. But before you book the cheapest option you can find, it’s worth thinking through what a quality headshot actually does for you, and whether that math holds up. Your Headshot Is a First Impression at Scale When someone […]

If you’ve started searching for a professional headshot photographer, you’ve probably noticed prices all over the map. A quick Google search might return anything from $75 to $1,500 or more for what looks like the same service. So what should you actually budget, and what does that number get you? Here’s an honest breakdown. Why […]

People often use ‘portrait’ and ‘headshot’ as if they mean the same thing. They don’t. Understanding the difference helps you know what to ask for, and ensures you end up with an image that actually works for its intended purpose. What a Portrait Is A portrait is a broad category. It refers to any photograph […]

Modern smartphones take remarkable photos. Portrait mode can blur a background. Lighting apps can help. And if you have a friend who’s decent with a camera, you might wonder if a professional headshot session is really necessary. Here’s a straightforward look at the comparison. What Modern Phones Do Well Smartphone cameras have genuinely gotten impressive. […]

Every week, the same problem. You sit down to schedule your social media content for the next few days and realize you have nothing good to post. You take a mediocre phone photo of your desk. You reuse a graphic from three months ago. You post a stock photo that vaguely represents your industry and […]