Why You Should Update Your Headshot Regularly: How Often and Why It Matters
First Impressions Are Everything – Is Your Headshot Up to Date?
Let’s talk about why it’s important to update your headshot regularly. Your headshot is usually the first thing people see when they come across your LinkedIn, website, or business card. It sets the tone and tells people who you are, before they even read a single word. If your headshot doesn’t look like you anymore, or it’s been years since your last photo session, it might be time for a refresh. When you update your headshot regularly, you make sure your personal brand stays consistent, authentic, and current.
What Your Headshot Says About You
A current, professional headshot communicates that you care about how you present yourself. It says you’re approachable, confident, and ready to do business. An old photo? Not so much.
The Risk of Using an Outdated Photo
If your headshot is more than a couple of years old, or if it no longer looks like you, it might be hurting more than helping. Inconsistent branding can be a red flag, especially in industries where trust and connection matter. Think of your headshot as your virtual handshake. You want it to feel fresh and authentic.
How Often Should You Refresh Your Headshot?
Industry Standards: Every 1–2 Years
Most professionals should aim to update your headshot regularly, at least every 1 to 2 years. That’s the general recommendation from industry experts like Lisa Maco, N. Lalor, and Irene Cecilia. It’s not just about how much you’ve changed physically, but how your role or brand has evolved.
When Life (or Looks) Change, So Should Your Photo
- Changed your hairstyle or color?
- Got new glasses (or ditched them)?
- Gained or lost weight?
- Starting a new job or launching a business?
These are all perfect reasons to refresh your image.
3 Powerful Reasons to Invest in a New Headshot
1. You Change, Your Headshot Should Too
You aren’t the same person you were three years ago. Your appearance changes, your career grows, and your confidence evolves. Your headshot should show who you are right now.
2. A Fresh Photo Builds Connection and Trust
People want to connect with someone real. A current photo makes you more relatable and trustworthy, especially when you’re networking, applying for jobs, or building your brand.
3. It Can Reignite Your Confidence and Brand Presence
We’ve had clients say, “This session made me feel like myself again.” A great headshot session isn’t just about a nice picture, it’s about showing up as your best self.
Why Freitag Photography Is the Right Studio for Your Headshot
Tailored Sessions That Reflect Your Brand
We don’t do cookie-cutter headshots. Whether you’re a CEO, a coach, or a creative, we take time to understand your brand and how you want to be seen.
Support Every Step of the Way
Not sure what to wear? Nervous in front of the camera? Don’t worry, we guide you through it all. From wardrobe tips to posing direction, we make the experience relaxed and enjoyable.
From LinkedIn to Speaking Gigs. We’ll Help You Show Up Strong
Our headshots are used for websites, social media, business cards, podcasts, speaking bios, and more. We create images that work across platforms so you can make a consistent impression.
FAQs About Headshot Psychology
How important is a headshot in forming first impressions?
Very! Your headshot is often the first thing people see. Studies show people form impressions within milliseconds. A well-lit, current photo can communicate professionalism, confidence, and trust.
Does my facial expression matter in a headshot?
Absolutely. A slight smile or open expression can make you seem more approachable and trustworthy. We’ll coach you on natural expressions that fit your personality and brand.
What should I wear for a headshot?
Wear something you feel confident in that matches your industry and brand vibe. Solid colors work well. Avoid busy patterns and logos. We’ll help guide your choices during our prep call.
Do I need different headshots for LinkedIn vs. my website?
Sometimes. Your LinkedIn photo might need to be a bit more polished or traditional, while your website could allow more personality. We offer multiple looks during your session so you’re covered.
FAQs About Freitag Photography
Where are you located?
We’re based in Calgary, Alberta, and serve clients throughout the surrounding area. Studio and on-location options are available.
How long does a headshot session take?
Our sessions typically last 30–60 minutes, depending on the number of looks and location. We keep it efficient, relaxed, and fun.
How soon will I get my images?
You’ll receive your edited images within 5 business days. We also offer same-day proofing so you can choose your favorites right away.
Do you offer team headshots for companies?
Yes! We work with small businesses like Swagar Real Estate and large teams with RBC to create consistent, professional headshots. We can come to your office or host your team in our studio.
Ready to Refresh Your Image?
If it’s been more than a year (or three!), now is the perfect time to update your headshot regularly. Whether you’re changing roles, rebranding, or just ready to show up with more confidence, we’re here to help.
Book your session today or get in touch for a quick consult. We’d love to help you put your best face forward.
David & Breanne Heidrich
Freitag Photography
Let's connect: @FreitagPhoto
